by ROB RUSSELL > Casino Update
Britain’s fastest growing online newspaper has signed a deal to promote The New Football Pools.
Telegraph.co.uk — the online arm of the Daily Telegraph newspaper — is just the latest site to sign up with Sportech, following in the footsteps of The Mirror, FourFourTwo and Footy Mad.
Print Pundit
Telegraph.co.uk will now offer two new games from The New Football Pools gaming suite — Premier 10 and Footy 15 — to its monthly 6 million-plus user base.
The paper’s print version will also feature a dedicated weekly column by Alan Hansen in his dual role as the Telegraph’s face of football and a member of The New Football Pools ‘Pools Pundits’ team.
Last footy season, the Telegraph’s Fantasy Football game attracted on average over 12 million page views every month.
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