A charity has turned to pizza delivery to help young people avoid the pitfalls of problem gaming.
Pizza boxes bearing the image of a young man seated beside a grey-coloured “missing” friend display text reading: “Problem Gambling Can Void a Friendship.”
The message will be distributed to more than half a million households over the next six to eight weeks as part of a larger campaign including college posters, 30-sec TV commercials, lavatory ads, online banners and youth media.
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Peter’s Cajun Creole Pizza, Pizza Memo, Cora’s Pizza, The Big Slice, Paisano’s Pizza and Panini and Cici’s Pizza have all agreed to use the boxes supplied by the Toronto-based Responsible Gambling Council.
The boxes also show the web address of friends4friends.ca, an interactive website for young adults which offers tips to recognize gambling problems.
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