Ireland’s Tote will be available on the high street after a deal with a British-owned bookie chain.
Under the agreement, over 200 shops run by Ladbrokes plc will offer Irish Tote betting on horseracing in Eire and the UK.
Ladbrokes boss Joe Lewins said: “We’re very keen to support Irish horse racing. It’s a progressive move for us and part of our ongoing policy to try and give something back to our customers.
“Making large pools of money available to our customers for a small stake is core to this policy and we look forward to celebrating our first big in-shop Tote win.”
Alexis Murphy, Chief Executive of Tote Ireland said: “We expect there’ll be particular interest in big Placepot pools in Ireland and the UK, not to mention the forthcoming Jackpot guarantees at Galway and other festivals.”
Tote Ireland operates a totalisator at all Irish racecourses including a credit betting service and a betting web site. Profits made by Tote Ireland are returned to racing.
Earlier this year the UK Tote signed a similar agreement with Betfair to allow customers to bet on the UK Tote via their online account.