Genting, which owns UK casino chain Stanley Leisure, is set to flick the switch the new site on Friday, the Reuters News Agency reported.
The move shows the potential of the online industry, even after the U.S. effectively banned internet betting in September 2006.
Reuters said a gaming industry source claimed the new site would also be a testing ground for potential launches in Asia where a number countries are in the process of reviewing online gambling rules.
Stanley has tried to go online before but suffered a series of costly failures. This time around they will buy software from London listed Playtech. It is not yet known if this will be an entirely software-driven venture or whether the new site will use live presenters like Smart Live Casino or Live Roulette
Reuters said Genting planned to launch the new site at its Beach Club casino in London’s Mayfair on Thursday.