Sky Sports customers will soon be able to place bets on a mobile phone after a deal between Sky Bet and mobile tech specialists Mfuse.
Sky Bet customers will get access to Mfuse’s NOVO Transact platform which continually updates data to a customer’s handset in ‘real-time’ to allow in-play betting.
The technology also supports fixed-odds, spread, and exchange forms of betting.
Charles Palmer said: “Our platform has enabled a key breakthrough in mobile sports betting by allowing the customer access to a functional but most importantly entertaining and easy to use on the move gambling experience.”
Richard Flint, Managing Director of Sky Betting and Gaming said: “This is an exciting opportunity for Sky Bet.
“We chose Mfuse because they have the most experience in producing a mass market and robust solution, which is essential for Skybet.”
In a separate deal, Mfuse has signed a deal with William Hill to link directly into the bookies existing back-end system, enabling new customers to register directly via their mobile.